WTP Buynamics is a procurement and cost modelling platform that helps companies build top-down cost models based on product and production data, including bill of materials, production industry, labor rates, tooling, energy, and overhead costs.
To bring live freight market intelligence into its platform, WTP Buynamics integrated Upply’s API, giving procurement teams access to continuously updated lane-level benchmarks, directly embedded into their existing workflows.
Freight pricing is one of the most volatile components of a landed cost model. It depends on a combination of factors that procurement teams cannot control: corridor capacity, congestion, seasonal peaks, fuel surcharges, geopolitical disruptions.
Transport pricing is also inherently lane-specific: a shipment between two regions can evolve differently depending on the corridor, transport mode, or market conditions. As a result, static assumptions or manually updated benchmarks can quickly become outdated – and so are the landed cost models that rely on them.
This complexity makes reliable freight market intelligence increasingly important. To support cost analysis and supplier negotiations effectively, transport benchmarks must be continuously refreshed, sufficiently granular, and directly usable inside operational workflows.
Rather than building a dedicated freight data infrastructure from scratch, WTP Buynamics chose to seamlessly integrate Upply's API endpoints into its platform.
WTP Buynamics integrated Upply’s API directly into its platform, giving procurement teams seamless access to the Upply Freight Indexes and Benchmark data – without requiring users to rely on external tools or manually updated benchmarks.
With this integration, live freight benchmarks automatically enrich WTP Buynamics cost models. For a procurement team building a landed cost analysis, the transport component now reflects what the market looks like today.
For Pepijn Hockers, Software Engineer at WTP Buynamics, "the real added value for our customers goes beyond raw freight data. Our platform uses this data as an input into detailed cost models that break down the full landed cost of a product.”
From a technical standpoint, the Upply plug-and-play developer environment made the integration straightforward. The API documentation helped Buynamics teams quickly embed freight market intelligence into the existing platform architecture.
By embedding transport benchmarks into its cost models, WTP Buynamics enables users to get better visibility on cost components. This makes it easier to evaluate sourcing scenarios, compare suppliers across origins, and understand how freight market fluctuations affect total product cost.
Because the data is pulled live from the Upply API, the transport component of every cost model automatically reflects the latest available market benchmarks. There is no manual entries, no risk of working with outdated rate assumptions.
To ensure long-term reliability of the freight data layer within their platform, WTP Buynamics monitors API usage and tracks update cycles. This approach guarantees that all the benchmarks displayed in their platform always reflect the latest data available from Upply.
Upply’s transport data is traditionally used by supply chain professionals to monitor market conditions and benchmark prices. By integrating this data directly into its platform, WTP Buynamics makes freight market intelligence accessible to procurement teams as part of their landed cost analysis and sourcing workflows, without requiring deep logistics expertise.
"Our platform uses Upply's freight intelligence as an input into detailed cost models that break down the full landed cost of a product. This level of insight provides users with a clear view of every cost component from origin to destination, extending Upply's freight intelligence into a fully contextualized landed cost model.”
- Pepijn Hockers, Software Engineer, WTP Buynamics