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Atlas by Upply:
AI-powered market intelligence

Understand, anticipate, and analyze the freight market in just a few seconds.
Atlas turns the complexity of transport, logistics, and economic data into clear, reliable, and immediately actionable insights.

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Atlas

Your AI co-pilot to better understand the market

Atlas is Upply’s market intelligence, powered by AI and fueled by all our data and expertise.
It continuously deciphers freight, logistics, and supply chain economic dynamics to help you understand, anticipate, and make faster decisions, with a reliable view of the market.

Atlas turns complex data into clear, conversational answers.
Directly integrated into the Upply platform, all you have to do is ask your questions to get instant insights on:

  • Price levels (spot vs. contract)

  • Market trends by transport mode (maritime, air, road)

  • Economic forecasts

  • Key impact factors: regulation, economic conditions, capacity, and more

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A unique ecosystem

Intelligence built on the best market data

Exclusive Upply data

  • Market Insights & monthly barometers (maritime, air, French road freight)

  • Economic studies & analyses

  • Upply Freight Index (UFI)

Selected external sources

  • Specialized transport reports

  • Industry press

  • Public data & open data

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Technology

The power of AI serving the transport market

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Reliable, transport-focused data

Atlas relies on a specialized AI architecture, trained on Upply’s proprietary data, partner sources, and qualified public datasets. Every insight is contextualized and continuously updated to reflect real freight market conditions.

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Answers without approximation

Atlas operates within a strict scope of expertise and robust control mechanisms. Every piece of information is traceable and verifiable. When data is unavailable or not reliable enough, Atlas clearly states it.

 

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Technology designed for decision-making

Built for professional use, Atlas prioritizes accuracy, stability, and continuous improvement. Natively integrated into the Upply platform, it delivers reliable market intelligence you can act on immediately.

 

Testimonials

They use Atlas to better understand the market

  • I have tested Atlas several times, mainly to explore market trends and forecasts in the chemical sector. The results I’ve seen so far are good and very useful for European market insights.

    Lisette Engwerda Global Client Engagement Manager

  • Participating in the Atlas AI beta was a genuinely valuable experience. The tool brings a structured and data-driven lens to market intelligence, helping translate complex rate movements into actionable insights. What stood out most was its ability to synthesize spot dynamics, rejection trends, and forward-looking signals into a coherent narrative that supports both tactical pricing decisions and longer-term supply planning. Atlas AI has strong potential to become a decision-enablement layer for transportation leaders navigating volatile markets.

    Dina Hassan Senior Product Manager

  • Atlas behaves like a true transport expert and provides me with high-quality, well-structured answers based on recent and verified sources. Using the tool has proven to be very satisfactory.

    Marie Defranoux Transport & Logistics Manager
FAQ

Frequently asked questions
about Atlas

Do you have questions about our Atlas solution? Discover how to access it, understand its scope, and use it to analyze and anticipate transport market dynamics.

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Atlas is accessible directly from the Upply platform, via a user account attached to your company.

Atlas provides clear and instant answers on all major transport market dynamics. For example, you can ask Atlas about:

  • differences between spot and contract prices,

  • road, maritime, and air freight market trends,

  • changes in transport costs (e.g. average cost per km, long-distance transport),

  • economic forecasts and market outlooks,

  • the impact of the driver shortage in Europe,

  • the effects of European regulations on road freight,

  • capacity constraints and structural market factors.

Atlas relies on:

  • Upply proprietary data (Market Insights, monthly barometers, Upply Freight Index, economic studies),

  • specialized external sources (transport reports, industry press, open data).

Atlas offers a simple and progressive pricing model, designed to let you explore the solution freely before adapting it to your needs.

  • Free access is available, with 15 questions included per user.
    This allows you to discover Atlas, understand its value, and build your first use cases.

  • Paid plans are then available, depending on the number of users within your organization.

👉 To find the offer best suited to your organization, our teams can support you and provide a personalized demo.