One team, one ambition: making transport simpler, more sustainable, and more efficient

At Upply, we believe that logistics performance starts with greater accessibility to data and a practical use of technology. Since 2018, we’ve been building a platform designed for transport professionals: combining strong industry expertise with a tech-driven DNA.

hero-page-company
Our mission

Reinventing the supply chain through intelligence and automation


The future of supply chain lies in the rise of intelligent, open, and interoperable technology agents: able to adapt to each company’s specific needs.

Our mission is to help shippers, carriers, and logistics providers make smarter decisions and simplify their operations, so they can focus on what they do best.
Our modular platform combines market intelligence, data, and AI to enhance performance, transparency, and environmental impact from end to end.
In doing so, we contribute to building the new European standard for smart logistics.

upply-all
Our partners

Building tomorrow's supply chain with our partners

Upply relies on a network of partners from the professional, academic, and technology worlds. Together, we share a common ambition: to deepen market knowledge and support the transformation of the transport industry.

  • Professional experts and organizations
  • Academic and training partners
  • Technology partners
Leadership team

Meet our executive committee

A team with diverse backgrounds, united by one ambition: advancing the transport industry through data and technology.

thomas-larrieu-2
Thomas Larrieu

Chief Executive Officer

lounis-saad
Lounis Saad

Chief Financial Officer

audrey.goldkranz
Audrey Goldkranz

Chief Marketing Officer

Florent-laval-1-1
Florent Laval

Chief Technical Officer

damien-mironoff
Damien Mironoff

Chief Operations Officer

Key figures

Upply in figures

55

Employees

50%

Tech & Data profiles

+4000

Partners

Our history

From vision to impact: Upply’s evolution

Since 2018, Upply has been developing solutions that are transforming the world of transport and supply chain for good. Every step of our journey reflects the same ambition: to simplify, connect, and empower a fast-evolving industry.

  • 2018

    Upply’s creation

    A clear vision from day one: using data and technology to bring greater transparency, intelligence, and accessibility to transport.

  • 2019

    Launch of Smart, our transport price analysis solution

    Upply unveils its first flagship product, Smart, designed to help professionals analyze, compare, and understand market pricing dynamics.

  • 2023

    Launch of the Freight Marketplace

    Direct contact between shippers and carriers: Upply establishes itself as a trusted partner at the core of logistics operations.

  • 2024

    Dashboard and international expansion

    Upply introduces Dashboard, a powerful tool to centralize, analyze, and compare transport data automatically — while the Marketplace expands to 13 European countries.
  • 2025

    Upply Open Data

    Upply takes data accessibility a step further with its Open Data platform, providing access to qualified and unified datasets dedicated to the transport and logistics industry.